Merchandise that builds fan relationships
The complete solution for licensees: Exclusive content, authenticity certificates, Tour Memory, and lasting fan engagement – for clubs, bands, events, sweepstakes, and premium merch.
Unique QR Code
Every item gets its own digital identity with QR code and PIN.
Scan Without App
Finders scan with any smartphone camera – no installation needed.
Anonymous Contact
Finder and owner communicate via chat – no phone number or address required.
GDPR Compliant
Made in Germany. No data shared with third parties, no tracking, full control.
Value for Everyone
For Brands · For Fans
Ongoing Fan Engagement
The merch purchase is the beginning of a relationship. Content updates keep fans engaged.
First-Party Data
Know who buys – anonymized, GDPR-compliant, cookie-free.
Exclusive Content
Scan = Unlock. Videos, behind-the-scenes, audio – only for verified owners.
Authenticity Certificate
Publicly verifiable, shareable. "Original Owner" or "2nd Owner" – always traceable.
Counterfeit Protection
Every ID is unique. Fake items cannot be registered.
Premium Pricing
"Connected" merch commands higher prices. Fans gladly pay for added value.
Achievements & Stats
"Early Adopter", "First 100", "Loyal Fan" – gamification for true collectors.
Finder Function
Lost expensive merch? Finders can reach out anonymously.
What's possible?
Available Now
- Personal welcome messages from the artist or player – directly on first scan
- Anonymous lost & found functionality so finders can contact owners
- Full ownership transfer with complete history when you give away or sell merch
How it works
From production to fan experience
1. Order ID batch
We generate unique IDs with PINs for your production quantity.
2. Integrate QR codes
We deliver print-ready templates – for tags, labels, or hang tags. Or we can produce complete merch items for you on request.
3. Upload content
Upload exclusive content and welcome messages.
4. Fans register
Buyers scan, create account, experience exclusive content.
Perfect for...
Where itemID Merch makes the biggest difference
- Limited Editions: Signed jerseys, numbered editions, collectibles – with authenticity certificate and provenance.
- Tour Merchandise: T-shirts and hoodies that become more valuable with each concert. Tour Memory brings merch to life.
- Season Items: Jerseys and scarves with season highlights. At the end of the season: retrospective content for all owners.
- Festival Merch: Memories that stay alive. Photos, videos, setlists – all in one place.
Frequently Asked Questions
We charge per ID batch – depending on quantity and feature scope. As a pilot partner, you receive special conditions. Contact us for a custom quote.
We deliver print-ready templates in your preferred format – for labels, hang tags, patches, or direct textile printing. You choose the production method that fits your merch. On request, we can also produce complete merch items for you.
Currently available: Personal welcome messages. Coming soon: Videos, images, audio messages. On request: Tour Memory with automatic content updates after events.
Every ID is unique and protected with a PIN. Only the rightful owner can register the merch. Counterfeit items without a valid ID cannot be verified.
itemID Business offers branded QR tags as physical products – keychains in your design for fan shops and promotional gifts. itemID Merch, on the other hand, adds digital features to your existing merchandise: Exclusive content, certificates, Tour Memory. Both can be combined! Learn more about itemID Business →
Looking for physical products too?
Branded keychains, tags & more for fan shops
- Branded Keychains & More: High-quality keychains with your logo and colors – perfect for fan shops, members, or promotional gifts. On request, we can also produce additional merch items.
- Professional Production: From keychains to complete merch – we produce in-house and work with a broad manufacturer network. Made in Germany, ready to use immediately.
- Combinable with Merch Features: Our branded tags can also be equipped with exclusive content and digital features.
Become a Pilot Partner
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