Turn your city into a digital experience
itemID gives tourism boards and city marketing teams a complete platform to showcase places, create interactive trails, engage visitors, and measure impact – all without an app.
How It Works
From setup to engagement in four steps
Claim Your City
Your city is already on itemID with auto-generated places. Claim it to take control and add curated content.
Curate Content
Add descriptions, photos, and audio guides to your places. AI-assisted content generation helps you get started fast.
Create Trails
Connect places into themed walking tours and interactive trails that visitors can explore at their own pace.
Engage & Measure
Run campaigns, connect with your community, and track visitor engagement with built-in analytics.
Everything You Need to Market Your City
A complete digital platform for destination marketing
- Curated Places & Audio Guides: Showcase your landmarks, museums, parks, and hidden gems with rich content pages. Add audio guides in multiple languages so visitors can explore at their own pace – no app needed, just scan the QR code.
- Interactive Trails & Tours: Create themed walking tours that connect your places into engaging experiences. Historical walks, food tours, family adventures – visitors track their progress and unlock achievements along the way.
- Community Engagement: Build a local community around your city. Keep residents and visitors informed about what's happening, encourage them to share their discoveries, and foster ongoing connections – turning one-time visitors into loyal advocates for your destination.
- Campaigns & Events: Run seasonal campaigns, prize draws, and Golden Ticket promotions tied to real-world locations. Drive foot traffic to specific areas and create buzz around your city events.
- City Merchandise: Offer QR-enabled souvenirs that go beyond the shelf. Postcards, keychains, and magnets that unlock exclusive city content, maps, and audio guides when scanned.
- Visitor Analytics: Understand how visitors explore your city. See which places are most popular, track trail completions, measure campaign performance, and make data-driven decisions about your marketing.
Frequently Asked Questions
itemID offers tiered plans for organizations. Starter plans include essential city management features. Pro and Enterprise plans unlock advanced analytics, campaigns, and community tools. Contact us for a custom quote tailored to your city.
Your city is already on itemID with auto-generated places from public data sources. Claiming your city and customizing content can be done in days, not months. Our AI-assisted content tools help you create descriptions and audio guides quickly.
All 120+ cities in Germany already have places on itemID, generated from public data. When you claim your city, you gain full editorial control – curate, enhance, and add content to existing places or create new ones.
No. Visitors scan QR codes with their phone camera and instantly see the content in their browser. No downloads, no registration required. This removes the biggest barrier to visitor engagement.
Yes. itemID supports multilingual content out of the box. Place descriptions and audio guides can be provided in German and English, with AI-assisted translation to help you cover both languages efficiently.
Ready to put your city on the map?
Related Resources
itemID for Organizations & Business
Smart QR tags with real utility for merchandise, equipment, events, and more – connect physical items to digital identities.
itemID for Merchandise
The complete solution for licensees: exclusive content, authenticity certificates, and lasting fan engagement for clubs, bands, and events.